Search Engine Optimization - SEO

Basic SEO inlcuded with all website development projects. We also offer an hourly plan or a monthly contract. Save up to 30% off our normal hourly rates with a monthly contract.



Basic SEO

  • Basic SEO is included with all website development projects
  • Our Basic SEO services for clients who don't want a new website is $400
  • The Basic SEO service might be all you need to rank well for your chosen search terms and keywords
  • Coaching or assistance with the best SEO text content for your site
  • Your web page title tags optimized for SEO
  • Link-building suggestions

We'll help you put together keywords that people will use to find your site via search engines. Using those keywords frequently throughout the text content on your website will help search engines with your website ranking.

Hourly SEO

  • Current SEO hourly rate: $90/hr
  • Your web page title tags optimized for SEO
  • We'll research the best keywords to use to get high quality prospective clients to your website
  • Copyrwriting help to acheive SEO results
  • Getting other websites to link to yours (link building)
  • Google Adwords setup and maintenance
  • Writing your Google Adwords ads

Contract SEO

  • A minimum of 3 hours per month at $80/hr
  • Ongoing adjustments to fine-tune your search engine rankings
  • Ongoing research and adjustment to find the best keywords to get high quality prospective clients to your website
  • Your web page title tags optimized for SEO, with ongoing adjustments as necessary
  • Building new content for your website
  • Getting other websites to link to yours (link building)
  • Google Adwords setup and maintenance
  • Writing your Google Adwords ads

The Steps We Take to Promote Your Website

  1. Keyword research
  2. Web page code optimization
  3. Content creation assistance
  4. Link building (backlinks) assistance

Keyword research

One of the first things we'll do for your SEO Campaign is Keyword Research. We have a two tools (one is the free Google Keyword tool) that allow us to find exactly which terms people in your industry are using when they do a search for your products and services.

These tools show us how many searches are done per month for various keywords in your target market. They often help uncover words you might not have considered, or will show you exactly what keyword phrases are used most often. Having this exact information is the starting point for your website search engine optimization strategy.

There's also some "offline" strategies to uncover important keywords, and keyword phrases, and it works like this: When you look at the offline inquiries [eople make about your products and services, people rarely ask for things using keyword phrases.

They just don't call your business and say "Green Widgets please." They probably say something like: "Hello, I was wondering if you can help me solve my problem with ________. Uncovering what your clients ask for when they call your business is also a great tool to find niche search phrases people may use when looking for your products or services.

To find this fantastic source of keywords, you'll want to teach your employees to look for the phrases that are used within the first three or four statements they make and questions they ask. Using this process we can help you find niche keywords and keyword phrases that other companies may be leaving on the table.

Web page code optimization

We follow what's known in the website coding circles as "web standards". Web standards help assure that your website will work in all major browsers and that all people ,inluding the visually disabled, will be able to view your content. Following web standards may also ensures a competitive advantage in search engine optimization.

We'll make sure your website code validates with the W3C website validation tool becauserrors in your code may prevent a search engine from successfully moving through your site.

Content creation assistance

Since search engines can't actually see a site, they can't rate it based on how well it might be designed (or not). The only things that search engines look for on your site is the text content and a few important items like the page title tags, page description tags, alt tags for images, and other pages you might link to both on your site and off.

To rank well for your chosen keywords you must obviously use them in your website content, and perhaps even have individual pages dedicated to information that relates directly to the keyword phrase. Writing this content can be a challenge for any business person, as it requires time that you might find in short supply. Plus, unless you're a professional writer for the web, you might not have the knowledge of the best way to create website content.

We can refer you to several content creation specialists who we work with to help you get professionally written content for your website. They'll create content that will work well for both your customers and the search engines.

Link building (backlinks) assistance

The quality of the websites that link to yours, and their search engine ranking, are the most important parts of a link building campaign. Getting these links from high quality websites is no easy process, but with a good strategy, and a bit of work, it can be done.

The first place to start is a check of the number of incoming links your site currently has. We will conduct this research by going to Google and typing link:www.yoursite.com into the search entry. The results will show many (but not all) of the incoming links to your website.

We also use the tool within Google Webmaster Tools to run a more thorough check. Google Webmaster Tools is free with a Google Account.

Once we've identified who currently links to your website, we'll make a plan to aquire links form other important sources. Often these important sources are: The Better Business Bureau, business organizations, website directories like DMOZ, and perhaps even some of your clients and customers.

Getting links form these sources may still leave you lacking when compared to your competition. Other ways to generate incomming links to your site include:

  • Add your site's url to your signature on forum posts on other sites. Note that leaving comments on blogs often will not help since all modern blogging tools use the "nofollow" link attribute.
  • Create and submit articles to online publishers like E-zine Articles and Article Base.
  • Write articles for your local newspaper which may include a link to your website (make sure you check their policy).
  • Create your own blog and add a steady stream of contenton a daily, weekly or monthly basis

Link building (backlinks) are a vital part of search engine optimization, and perhaps one of the hardest parts to do well. If you can excel at getting quality links to your website, chances are you can beat your online competitors and get to the top of the page on Google search results (SERPS) for your chosen keywords.