Google Analytics
Google Analytics is a free service that generates detailed statistics about the visitors to your website, including where they came from and what pages they view on your website.
Frequently Asked Questions about
Google Analytics
How do I get started with Google Analytics?
Google Analytics is free but you will have to sign up for an account. Once you get the account you'll get some HTML code that you'll send to us so that we can put it on your web pages and the analytics/tracking will begin. We can help you through the process of signing up if you'd like. It's pretty easy and takes about five minutes.
How do I track statistics generated by Google Analytics?
It's typically best to get reports sent to your email every other week and we can set that up for you. You can also log in to Google Analytics to get in-depth information whenever you like.
What information does Google Analytics offer?
- The number of new and returning visitors.
- The total number of visits to your website.
- The time spent by each visitor on your site.
- The geographic region of your visitors
- The most popular page/s on your site
- The bounce rate. A "bounce" is when a visitor views only one page on your website.
- The tracking of incoming links, showing what website your visitor was on before they clicked a link to yours.
Check the Google Analytics reporting features list for more detailed information about reports.
Can Google AdWords and Google Analytics be linked to provide details about my AdWords campaigns?
Yes they can. Linking Google Analytics and Google AdWords can give you better information about which AdWords campaigns are generating the best visitors to your site. It will help you as you research new keywords to use in upcoming AdWords campaigns. Check out this video: Google Analytics and AdWords: Better Together for more information.
Learn more about our Google AdWords services.
Where can I get more information about Google Analytics?
Check out this video series entitled Google Analytics in 60 Seconds.
