Email Marketing | Email Newsletters

If you’ve been collecting customer email addresses for awhile, but haven’t quite made the time to design your first email newsletter we can help.

Special design considerations for email newsletters

Email newsletters must be designed to be deliverable to the majority of email readers. This means a very basic layout and using best practices to ensure deliverability.

An email newsletter typically has a graphic header with a logo or product name, the content of the newsletter, sometimes a sidebar, and a footer. They must include a note about SPAM and an unsubscribe link. It's always advisable to use a system like MailChimp, Constant Contact or Campaign Monitor to set up and manage your campaigns, both for deliverability issues and to make sure you're complying with the U.S. AntiSpam laws.

Email newsletters can be a highly effective marketing strategy for your business. They can help you bring back old customers, and distribute information to a large audience at a very small cost.

The design we create will reflect your goals for your newsletter. To make sure it achieves your objectives, we'll help you think about your goal before we do anything else.

Contact us at 706-338-1464 today about getting started with your own email newsletter.

Links

Here are a few links showing email newsletter designs. Some of them break the rules of best practice, but we can help you determine what will likely get through and work in your clients email programs and what might not be so great.

25 Impressive email newsletter designs
Design best practices
Email newsletter guidelines and examples